They talk about their families, their jobs, and passions: motorcycles, surfing, skateboarding and each ad ends the same way, with the person declaring their faith to the Mormon church.
There is no mention of sacred garments or mystical underwear, the ads focus on regular people talking about regular lives, doing regular things, sharing their faith and motivations. The ad’s center on removing stereotyping, they are not complex and are straight forward, easy to understand and portray wholesome values.
If you live in Middle America, chances are you’ve noticed the Mormon churches campaigns running on TV and the Internet, it is one of the biggest pushes on local airwaves right now, the ads almost dodge religion in favor of sending a simple message: we are normal people.
The ads have been targeted to nine media markets in the country, including: Jacksonville, Pittsburgh, Rochester, Oklahoma City, Tucson, Minneapolis, Baton Rouge, and Colorado Springs.
This is not the first time that the Mormon Church, or Latter-day Saints has take to the airwaves, what tweaks our interest is the political rumors surrounding this campaign.
The story appears to be breaking around speculation by several reporters that the church leaders are corralling to get out in front of the much anticipated push from Mitt Romney, former Massachusetts Gov. to rejoin the GOP political limelight.
It is widely expected amongst political observers that Romney, a lifelong Mormon will enter the 2012 presidential race.